Beyond the Parts Counter

Rethinking the Parts Buying Experience with Kristina Harrington

Finding the right part is one of the most important challenges in parts sales and product support. But as customer expectations change, the buying experience involves much more than identifying the correct product.

Customers also need accurate information about pricing, availability, orders, invoices, and returns. And they want the flexibility to access that information in different ways, whether online, over the phone, or through someone they trust.

In Episode 6 of Sips & Software, host Jamie Hollinger welcomes Kristina “Kris” Harrington, CEO and Co-Founder of GenAlpha Technologies, for a conversation about digital commerce, customer expectations, product information, and opportunities to make purchasing parts easier.

Drawing on her experience in manufacturing and product support, Kris shares what she's learned about helping customers keep equipment running, reducing friction in the buying process, and using customer behavior to guide improvements.

The conversation also explores artificial intelligence, preserving experienced employees' knowledge, and the partnership between GenAlpha and Karmak.

What You'll Learn in This Episode

• Why identifying the correct part remains a major challenge in product support
• How customers use different channels to research, purchase, and request assistance
• Where friction occurs beyond the initial parts order
• What customer search behavior can reveal about product demand and information gaps
• Why improving product data doesn't require waiting for perfection
• How GenAlpha is using AI to make information more accessible
• Why capturing experienced employees' knowledge matters
• What businesses can learn by observing customers' preferred buying experiences

From the Navy to GenAlpha: A Career in Parts and Product Support

Kris's interest in parts and equipment began well before she became CEO of GenAlpha Technologies.

She worked in a manufacturing warehouse before serving as a machinist's mate in the U.S. Navy. After returning, she worked on the manufacturing floor, attended Marquette University, and later joined a large manufacturer in the mining industry.

It was there that she became deeply involved in parts sales and product support, helping customers keep equipment operating.

Kris eventually joined a group of six founders who established GenAlpha Technologies. She served as the company's Chief Operating Officer before taking on the CEO role.

Throughout her career, one idea has remained consistent: parts support is ultimately about helping people when equipment isn't working as it should.

Parts Support Starts with Keeping Equipment Running

When Jamie asks what customers really need from parts and product support, Kris brings the conversation back to the equipment itself.

Whether it's a commercial truck, trailer, or piece of mining machinery, customers need help getting equipment back into operation.

That need becomes especially important when identifying the correct replacement part is complicated.

Kris explains that finding the right part for the right equipment, including its make, model, year, and fitment, can be one of the most difficult parts of the process.

For dealers representing multiple brands, the challenge can grow because suppliers provide varying levels of product information.

Accurate parts identification is foundational, but Kris points out that the overall customer experience extends well beyond it.

Meeting Customers Where They Want to Buy

One of Kris's central messages is that customers want different ways to do business.

Some prefer speaking with someone directly. Others want to communicate by phone, email, or text. And sometimes, they want to find information or complete a task on their own.

Kris discusses research she has encountered suggesting that customers divide their preferences among in-person interactions, remote communication, and digital self-service.

Her broader point is that businesses shouldn't assume every customer wants the same experience.

She shares an example from her own life. On her hobby farm, she's comfortable looking up information and performing certain maintenance tasks herself. But for more complicated repairs, she values the help of a knowledgeable dealer.

That distinction illustrates why digital self-service and personal support can complement one another.

A customer might want to check information online after hours while still relying on an experienced employee when a problem requires additional guidance.

Giving customers different ways to interact with a business helps accommodate those changing needs.

Reducing Friction Beyond the Parts Order

Finding the correct part can be difficult, but Kris explains that friction can occur throughout the process of doing business with a company.

She identifies several common reasons customers contact parts and product support teams:

• Finding the right product and confirming fitment
• Checking customer-specific pricing
• Confirming availability
• Accessing invoices
• Checking order status and tracking information
• Understanding return requirements
• Finding repair information and documentation

Kris encourages businesses to consider what customers routinely call, email, or message about and identify opportunities to make those tasks easier.

If a customer can retrieve an invoice or check an order status independently, that interaction no longer requires the same back-and-forth communication.

At the same time, employees remain available to help with more complicated questions and customers who prefer personal assistance.

For Kris, improving the buying experience begins with recognizing where customers encounter unnecessary effort.

What Customer Search Data Can Reveal

When Jamie asks how businesses can identify opportunities to improve online sales, Kris points to customer search behavior.

GenAlpha's Equip360 includes analytics capabilities, and Kris describes search data as a useful window into what customers expect to find.

Search activity can reveal which products customers want, whether those products are available, and what happens between searching and placing an order.

For example, if customers frequently search for a part but don't purchase it because it's unavailable, that activity may point to an inventory opportunity.

Kris also encourages businesses to consider what customers aren't searching for. They may not realize certain products are available.

Even the words customers use can reveal opportunities for improvement.

Someone might search for a spare when the product is listed under a different term. Understanding those differences and accounting for synonyms can make products easier to find.

The value comes from reviewing customer behavior and using that information to make incremental improvements.

Better Product Data Doesn't Have to Start with Perfection

Product information is essential to digital commerce, but Kris recognizes that many businesses feel their data isn't ready.

Her advice is to avoid waiting for every record to be perfect.

Instead, she suggests beginning with the products that account for the largest share of revenue or orders.

By concentrating on those products first, businesses can prioritize descriptions, fitment information, pricing, and availability.

From there, they can use website analytics, customer behavior, and direct feedback to determine what needs attention next.

Kris emphasizes that businesses making effective use of their data continually learn and improve.

Rather than viewing data readiness as something that must be completely resolved before beginning, she encourages organizations to approach it as an ongoing process.

How GenAlpha Is Using AI to Make Information More Accessible

The conversation turns to artificial intelligence when Jamie asks how GenAlpha is approaching data governance, information cleanup, and AI-enabled tools.

Kris explains that GenAlpha already uses AI within Equip360, including a chat assistant and capabilities for searching documentation.

She also introduces EquipSpot, which GenAlpha was preparing to roll out at the 2026 Karmak Conference & Expo.

Kris describes EquipSpot as an internal-facing tool designed to bring together information from different sources, including business systems, supplier documentation, worksheets, and bills of materials.

The goal is to give product support employees a way to ask questions across that information and receive answers that identify the underlying sources.

Kris emphasizes the importance of allowing employees to review those sources and validate the information.

She also discusses EquipSpot's product data readiness capabilities, including identifying issues involving product descriptions, categories, duplicate parts, supersessions, and bills of materials.

These capabilities are intended to help businesses identify areas where their product information may need improvement before moving into a digital commerce environment.

Throughout the discussion, Kris and Jamie acknowledge that AI-generated answers depend on the accuracy of the information available to the system.

Preserving the Knowledge Experienced Employees Carry

The AI conversation leads to another challenge: preserving the expertise of experienced employees.

Kris talks about people who have spent years working with parts and equipment. They know product numbers, understand equipment histories, and can often answer difficult questions from memory.

As those employees retire, organizations risk losing information that may never have been formally documented.

Kris encourages businesses to identify employees who hold valuable knowledge and actively ask them to share it.

That information may exist in documents, worksheets, notes, or files employees have accumulated over their careers.

She explains that technology can help organizations collect and access some of that material, but preserving knowledge also requires a deliberate effort from the business.

AI may help make existing information easier to retrieve, but organizations still need to ask experienced people what they know.

How GenAlpha and Karmak Became Partners

Kris also shares how GenAlpha's relationship with Karmak developed.

After attending industry events and speaking with dealers who used Karmak as their dealer management system, the GenAlpha team began exploring opportunities to work together.

The companies partnered in May 2024. GenAlpha subsequently attended Karmak Conference & Expo, began working with a shared customer, and completed an integration between their solutions.

In March 2026, GenAlpha became a Karmak Certified Partner.

Kris describes the relationship as complementary.

Karmak provides the business management system supporting operational workflows, while GenAlpha's Equip360 focuses on the customer-facing digital commerce experience.

Their integration allows the solutions to work together, giving businesses additional options for how they sell parts and support customers.

The Best Place to Start? Ask Customers to Show You

Toward the end of the conversation, Jamie asks Kris what a dealer can learn from its customers to improve the parts buying experience.

Her recommendation is simple: ask customers to show you.

Rather than only asking people what they like about a website or purchasing experience, Kris encourages businesses to watch them use it.

Ask customers to demonstrate the websites they prefer. See how they search, navigate, and find information. Ask what makes those experiences convenient.

Kris also suggests speaking with internal purchasing teams, since they regularly use websites and other tools to buy products for the business.

The goal is to observe how people actually interact with technology instead of assuming what they want.

For businesses looking to improve the parts buying experience, that curiosity can be a valuable place to begin.

Key Takeaways

• Helping customers find the right part remains a fundamental responsibility in parts and product support.
• Customers want different ways to interact with businesses, including digital self-service and direct personal support.
• Improving the buying experience means addressing friction beyond the initial order.
• Customer search behavior can reveal demand, information gaps, and opportunities to improve product discovery.
• Businesses can begin improving product data by prioritizing their most important products and making incremental improvements.
• AI can help employees access information from multiple sources, but validating that information remains important.
• Capturing experienced employees' knowledge requires organizations to actively ask for and collect it.
• Observing how customers use websites and purchasing tools can provide practical direction for improving the customer experience.

Frequently Asked Questions

What are the biggest challenges in buying replacement parts?

Kris identifies finding the correct part as a major challenge, particularly when equipment is complex and product information varies across suppliers. Customers may also encounter friction when trying to access pricing, availability, invoices, order information, and documentation.

Does digital commerce replace traditional parts support?

Kris emphasizes that customers use different channels depending on their needs. Digital self-service can make routine tasks more convenient, while direct communication remains valuable when customers need additional help.

What can businesses learn from customer search data?

Search activity can show which products customers want, where availability may be affecting purchases, and whether customers are using different terminology than a company's product catalog. It can also help identify products customers may not know are offered.

Does product data need to be perfect before launching digital commerce?

Kris recommends starting with the products that account for a large share of revenue or orders. Businesses can improve information for those products first, then use customer activity and feedback to guide ongoing improvements.

How is GenAlpha using AI in its solutions?

Kris discusses AI-powered chat and document search within Equip360. She also introduces EquipSpot, an internal-facing tool designed to bring together information from multiple sources and help product support teams access it and identify product data issues.

Why is preserving institutional knowledge important?

Experienced employees often hold valuable information about parts, equipment, and customer needs. Kris encourages organizations to capture that knowledge before employees retire or leave, so it remains accessible to others.

How do GenAlpha and Karmak work together?

Kris describes Karmak as providing the operational business system and GenAlpha as focusing on the digital customer experience. Their integrated solutions work together to support parts sales and customer interactions.

What is one practical way to improve the customer experience?

Kris recommends asking customers to demonstrate websites and purchasing experiences they enjoy. Observing how people use those tools can help businesses understand what works and where improvements may be needed.

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Episode Transcript

Jamie Hollinger (00:00)
Welcome back to Sips and Software, where we talk about the people, the ideas, and the technology shaping the heavy-duty transportation industry. I am Jamie, your host. This week's episode couldn't be more perfect timing after some women and myself got the privilege to attend the Women in Trucking Show in Dallas, Texas last week. This episode, I sit down with Kristina or Kris Harrington, the CEO and co-founder of GenAlpha Technologies.

We get into her journey from the US Navy to co-founding GenAlpha, make how to make the parts buying experience easier for customers. We talk about the role of AI and preserving industry knowledge and a whole lot more. It's a wonderful episode. So grab your favorite drink, settle in, and let's get going.

Jamie Hollinger (01:06)
Okay. Hi everyone. So today I've got Kristina or Kris as people call you, right? Harrington. Um

Kristina Harrington (01:12)
Yes.

Jamie Hollinger (01:13)
she is the CEO of GenAlpha. so first of all, welcome. Um I'm very excited that you're joining me today. Um, you are actually the very first um external victim of mine. No, not victim, but you're the

Yeah, you're the the first external. So you're a partner of ours, your company and my company your partner, so I'm very excited to have you join me today.

Kristina Harrington (01:37)
I'm so happy to be here. Thank you for the opportunity.

Jamie Hollinger (01:40)
Yeah, and to even put a little cherry on top, you are like the queen when it comes to podcasts in this industry. So whenever

Kristina Harrington (01:47)
Ha ha ha.

Jamie Hollinger (01:49)
I got your information, I was so thrilled because I'm like, my gosh, yeah, she has podcasts and this should go great. So

Kristina Harrington (01:55)
Ha ha ha.

Jamie Hollinger (01:56)
how has that gone for you? Um, just the podcast world?

Kristina Harrington (02:00)
Yeah, I would say, you know, it's so interesting, Jamie, because my team here at GenAlpha, back in 2020, they had said that we need to do to do something different from a marketing perspective, and they really challenged me to become the face of the company. And I have to tell you that I came into it kind of kicking and screaming because it's not my natural place to be. uh

Jamie Hollinger (02:26)
Yeah.

Kristina Harrington (02:27)
But I'm so glad that they did because it gives me an

Opportunity to you know have authentic time with different people, talk to a lot of different folks, and and really I learn.

more by talking to people. So um I had a podcast as well. We had 88 episodes. It was called the broadcast and there were two other two other hosts. Yeah. So

Jamie Hollinger (02:48)
I saw that. Yeah, that's that's a lot. Yeah.

Kristina Harrington (02:52)
you know it's a lot of work to have three hosts come together and find the people that you're interviewing, but what a great experience. So um

Jamie Hollinger (03:00)
Yeah.

Kristina Harrington (03:01)
yeah I take these opportunities when I see them come up and and hope that I get something just as much as I might give something. So that's the goal.

Jamie Hollinger (03:08)
Yeah, that's awesome.

Yeah, I it has been a great learning experience for me as well. Um, I wasn't kicking and screaming, but I was more of um I was honored, but I'm like, really? I don't know, but is that a thing? Do I will this be successful?

Kristina Harrington (03:19)
Yeah.

Jamie Hollinger (03:22)
You know, but um so far it's going great. So I'm I'm happy that we're doing this as a company. So um so

Kristina Harrington (03:28)
Yeah, great.

Jamie Hollinger (03:29)
Quick question before we get in. So you did say you watched all the episodes, so thank you for that. there's only

Kristina Harrington (03:35)
Yes.

Jamie Hollinger (03:36)
five, so this is the sixth one. But everyone I have asked because the topic is sips and software, casual.

Kristina Harrington (03:41)
Yes.

Jamie Hollinger (03:42)
Um, I always ask like what you're drinking and then what fills your cup. So what's in your cup and what fills your cup. So if you want to answer those, that would be fun.

Kristina Harrington (03:50)
Yeah.

Well, I will tell you that I have this cup here. Um, you can see it says France, it has the Olympic ring here. So I um had an opportunity to go to the Summer Olympics in 2024. So that's where I picked

Jamie Hollinger (04:04)
Wow.

Kristina Harrington (04:05)
up this uh cup. Um inside of it is coffee, just black coffee with a little bit uh a splash of cinnamon. That's the way I like to drink my coffee black with cinnamon. Yeah. And

Jamie Hollinger (04:14)
Oh, that's fun. Yeah.

Kristina Harrington (04:17)
I'm a coffee drinker, I drink coffee all day long. Most of the time when people

Have a conversation with me, they will see me with my cup. Yeah, and what yes. ah I I will do both. Um

Jamie Hollinger (04:25)
Yeah. Look at I always call it a cup of comfort. You know, it's just like that comforting do you ever drink it iced or do you like it hot? Yeah. Same, same.

Kristina Harrington (04:34)
I will do both, but you're right that it is a cup of comfort. You know, especially

Jamie Hollinger (04:37)
Yeah.

Kristina Harrington (04:38)
I live in Wisconsin, just outside the Milwaukee area, so we get that cold weather, and there's just something

Jamie Hollinger (04:43)
Oh yeah.

Kristina Harrington (04:44)
nice about having that warm cup near you, you know, throughout the day. So

Jamie Hollinger (04:47)
I agree. Yep.

I'll have to try the cinnamon. I'm every episode I'm getting little tips and tricks from everyone. So that's my next one. I will try the cinnamon. And then what fills

Kristina Harrington (04:53)
He does. All right, good.

Jamie Hollinger (04:57)
your cup? Just real quick, like what what brings you joy whenever you're feeling like you need it most?

Kristina Harrington (05:02)
Yeah, what fills me up, you know, is I have a big garden and I have an opportunity to be outside a lot of the time when I'm not working and I find just getting in the dirt and getting a little dirty but working hard and the miracle of the sun, you know, you know, rain or water and and the earth that that soil and something growing is just so special,

Jamie Hollinger (05:25)
Love it.

Kristina Harrington (05:26)
right? And I think there you can take that into life and to work and to so many different spaces.

So that really, you know, fills me up is when I get an opportunity to be outside.

Jamie Hollinger (05:36)
Yeah, and

the garden's so great because then you have vegetables and stuff all summer. Yeah, I always get

Kristina Harrington (05:40)
Yes. That's right. That's right.

Jamie Hollinger (05:42)
some for my parents. I do not have a garden, but one day, maybe when my kids are older, I'll be able to handle a garden. Yeah.

Kristina Harrington (05:48)
There you go. Yeah.

Jamie Hollinger (05:49)
Um, awesome. Well, I love just getting to know you and you'll be at conference next week, correct? Yeah. Yes, awesome. So we'll have to sit

Kristina Harrington (05:53)
Yes, we'll be there. This will be the third year we're attending, so very excited. We'll have a boot.

Jamie Hollinger (05:58)
down and chat a little more about some of that stuff. So

Kristina Harrington (06:01)
I

would love that. Absolutely.

Jamie Hollinger (06:02)
Yeah, perfect.

Um, awesome. So can you talk a little bit about um your role today? So you are CEO at GenAlpha. So just talk a little bit about what got you into that seat and your history with manufacturing and and how you got to where you are today. Whoops, just hit my microphone. Rough world.

Kristina Harrington (06:19)
Yeah. For sure. Um

so I uh

Well, I think at the heart of everything is just that I love parts and part support and being around equipment. You know, I was in the US Navy as a machinist mate, so I c I kind of probably started back then, right? And

Jamie Hollinger (06:37)
Very cool. Mm-hmm.

Kristina Harrington (06:40)
uh I went to work for a manufacturer um right before I left for the Navy, I was working in the warehouse. So I got to work in a warehouse and understand warehouse responsibilities. Then I went off to the Navy, I got training, I came back, I worked for the same manufacturer on the plant.

floor and eventually I went to school and my first I guess professional role you know where I took my

Jamie Hollinger (07:03)
No, no.

Kristina Harrington (07:04)
training from Marquette University and I went on to work was for a large manufacturer in the mining industry and uh it was through that role that I started to get exposed to product support and specifically part sales and helping to keep equipment running and you know

There was a group of us that founded GenAlpha Technologies. There were about six of us as founders. So we came from that, yeah. We we came

Jamie Hollinger (07:33)
Mm-hmm.

Kristina Harrington (07:35)
from that large manufacturing company. Uh in the 10 years that I worked there, we went from 250 million in parts to a budget of 1.2 million in parts. So I just saw incredible growth. Some of that was through

Jamie Hollinger (07:46)
Wow. Growth.

Kristina Harrington (07:50)
acquisition, some of it was through uh just organic growth. Uh, parts is

One of those areas of the business where you can just incrementally improve things and it will have results on the bottom line. So, um, I think you know, as we founded the company and then we started to have customers, and today we're owned by private equity. The whole time I was the COO, so I worked in operations, I

Jamie Hollinger (08:16)
Operation. Okay.

Kristina Harrington (08:17)
had really met all of our customers at that point. I had worked with all of our customers, and I think it just became natural that.

I was asked if I would take on the CEO responsibility when it came up. oh So I I think a little bit of it is hard work, a lot of it's luck that I just

Jamie Hollinger (08:36)
What?

Kristina Harrington (08:36)
even landed here today, but a lot a lot of it too is just passion. I really there's not a day that you're ever bored in part support. So I think

Jamie Hollinger (08:47)
Yeah, yeah.

Kristina Harrington (08:48)
supporting the industry in that way is just it's been fun for me. So

Jamie Hollinger (08:52)
Yeah,

that's awesome. And being a female, right? Go women. Which I will be the first

Kristina Harrington (08:56)
Yes, you don't see many of them.

Jamie Hollinger (08:58)
woman, I think, um, to host the conference up on the stage at Karmak

Kristina Harrington (09:02)
Well good for you.

Jamie Hollinger (09:03)
Yeah, so that's kind of fun. Yeah, thank you. Yeah, it's that's wonderful. Good for that's that's great. I'm I feel

Kristina Harrington (09:04)
Excellent. Yes. Congratulations. You're gonna be fantastic. Yeah, thank you.

Jamie Hollinger (09:11)
like you are probably a wonderful person in that spot because that you're so easy to talk to and you're driven and that's um exactly what that role needs. So um so with your history of, you know, parts and product support, like what have you learned that customers really need when it comes to that?

Kristina Harrington (09:30)
Yeah, I think

What customers really need, what it comes down to at the end of the day, whether it's the truck and trailer industry or it's the mining industry, that I kind of cut my teeth in that area, it's that they need help when something's going wrong. But most often in product support and parts, really that people are just trying to keep equipment running and they want to know that you're there to support them in getting that equipment back up and running.

Um it's it's crucial, right? It's

Jamie Hollinger (10:02)
It's crucial. Yeah.

Kristina Harrington (10:04)
it's often in the mining industry. If a piece of equipment went down, at least the equipment that we manufactured, it could cost that mine a hundred thousand dollars an hour for every hour it was down, right? So um, you know, the risk is high, you have to, it's complex, you have to get things right. Um, but people just want to be helped, and they want to know that you have their back, and I think that's the

Common thread that I would say I find across every industry when it comes to parts support.

Jamie Hollinger (10:38)
Mm-hmm. Yeah, that's great. And not to have a little Karmec plug here, but it just made me think, um, like our theme for conference and then just, you know, we we we rebranded this past year and launched a new logo and everything and it's count on it.

Um, so our theme for the for next week for conference and our Karmak theme is count on it. So it kind of goes parallel with what you're saying, right? Like our

Kristina Harrington (11:00)
Yeah.

Jamie Hollinger (11:00)
customers and our partners have to know that we're there when they need us and vice versa. So that's yeah, that's pretty crucial. I love that. so where do you see like the most friction? You know, like when it comes

Kristina Harrington (11:05)
That's right. They're counting on your business system to help them. Yep, you got it.

Jamie Hollinger (11:12)
to like buying parts and stuff today, like where do you see friction or areas of opportunity?

Kristina Harrington (11:18)
Yeah.

It's such a a big question, but I think it'll be one that common, you know, people will answer and the biggest friction area is really getting to the right part when something is a complex scenario. Um, you know, the bills of material for a truck or a trailer, they're very large, right? There's a lot of products that go into keeping a vehicle operating, a commercial vehicle operating, or a

Jamie Hollinger (11:49)
Yeah.

Kristina Harrington (11:49)
piece of machinery.

Operating, right? And getting to the right part that fits the right function, you know, make model year, that is often the trickiest part, and I think it's where a lot of organizations often struggle is just with product data. Specifically, you know, when we're talking about dealers, because dealers often represent so many different brands and different products, and they get varying degrees of information from the supplier.

That they're working with, so that that can be challenging, right? Yeah. Right.

Jamie Hollinger (12:22)
From the OEMs or in the supplier, right. Yep.

Kristina Harrington (12:27)
And I I think so helping somebody get to the right part is often a friction area, but I think in in today's world it it extends beyond that because customers have so many different expectations on how they should be able to do business with you today, especially in this digital world where we all have you know.

Jamie Hollinger (12:49)
Well yeah.

Kristina Harrington (12:51)
mobile devices in our hand and everything's become so convenient and easy that the friction doesn't just lie in the parts identification. It can be in multiple areas you know in different processes of doing business with you. It can be I just quickly want to get a copy of my invoice. Why do I have to call or why do I have to email and why I have to wait and you know so though there's friction in those areas as well.

Jamie Hollinger (13:20)
Yeah, so can you talk about dig into that just a little bit um because your guys' solution, right, is is all about mobilizing an online digital um solution. So can you talk about that a little bit from a DMS standpoint and where you guys fit in with our customers?

Kristina Harrington (13:38)
Yeah, so uh you know it's kind of a natural fit because right Karmak has the business solution, so you're

Jamie Hollinger (13:42)
Yeah. Yep.

Kristina Harrington (13:44)
running the dealer management system, and we have no interest in being a dealer management system. You understand well the truck and trailer operations and the operations of the different organizations you're working with, and you've set your product up to help them operate their business. Our goal with our solution is really to deliver a great customer experience.

Experience, whether that be an open public e-commerce site, it could be a closed customer portal, you know, for suppliers, it could be a dealer portal, but it's or it can be a mix of all with different rules depending on who the user is and how they're coming to your solution. So what we're trying to do is make that experience easy for a customer. And you know, that experience of doing business with you is where it's ripe for different.

Friction areas. I I always like to say and

Jamie Hollinger (14:39)
Exactly.

Kristina Harrington (14:40)
and I've asked

Many, many, many, many companies. What are the things that people are calling, emailing, text messaging for? And you know, it it

Jamie Hollinger (14:52)
Yeah. And what what do you get?

Kristina Harrington (14:54)
comes down to a few things that are just common everywhere, right? They're

Jamie Hollinger (14:57)
Uh-huh.

Kristina Harrington (14:58)
looking for the product, the right product fit and product information, but then they're looking for price, they're looking for, and it's gotta be their price, right? They're looking for availability. How fast can I get it? They're looking for information about

An invoice, they're looking for order status and tracking information. ah They're looking for how can they return it and what paperwork would they need to return it? So, what are those restrictions and how to repair it. So if you can think about the most common things that people are coming to your business for and just start tackling each of those, then you you reduce the things that come into the business to just the more challenging areas or really those that

might not want to use digital. So you're still giving them that other experience. So um it this is so common.

Jamie Hollinger (15:48)
Yeah, do you get pushback

a little bit from not like I'm assuming there are we do like customers that don't want to go digital or don't want to mobilize things as much. So you just have to s convince them of it, I guess.

Kristina Harrington (16:01)
Well

Yeah, I I think the reality is people do business with you in multiple ways and you have to be

Jamie Hollinger (16:07)
Mm-hmm.

Kristina Harrington (16:08)
up the pr you you have to be prepared to meet them wherever they are. And that's what I

Jamie Hollinger (16:12)
There.

Kristina Harrington (16:12)
like. That's what I believe. You know, McKinsey did some research, um, it was late in 2024 and and they said that customers prefer a third, a third, a third. Okay. So they want a third in person. They want a third of the time they want to do business through phone fax, email.

Email, you know, text message and facts, yes, it's still out there. you'd be surprised. Yeah. And then the

Jamie Hollinger (16:36)
Yeah.

Kristina Harrington (16:39)
other third is they want to be able to self-service. So they want to be able to do things on their own. And and so my belief is that you're not gonna force everybody all at once, but you know, after hours to be able to go onto a website and get information related to a job that might be happening tomorrow, that can be incredibly valuable, and more and

Jamie Hollinger (17:01)
Yeah.

Kristina Harrington (17:01)
more.

More people are just expecting that, especially as we have this generational shift. So

Jamie Hollinger (17:07)
yeah, I think that's I think that's key right there, generational shift. You know, certain groups of people go about it a different way than other groups of people. And then there's the ones that want both. And I I even feel like I'm like that. You know, there are times where I'm like, Oh, I'm doing these things, I just want to do an online chat. Or, No, I need an answer now. I want to pick up the phone, I want a phone number. Why can't I find a phone number? You know, so

Kristina Harrington (17:29)
Yeah.

Jamie Hollinger (17:30)
I mean we can all even put ourselves in that that exact scenario, right? For the most

Kristina Harrington (17:34)
Yeah.

Jamie Hollinger (17:35)
part. So

Kristina Harrington (17:35)
Well,

I like to say that I'm a Gen Xer, right? And I I

Jamie Hollinger (17:38)
Yeah.

Kristina Harrington (17:39)
mentioned that I do gardening and things. So we have a small hobby farm. We have three different pieces of equipment here on our farm. And there are certain things that I'm willing to do, right? I'll do an oil

Jamie Hollinger (17:49)
Yeah.

Kristina Harrington (17:49)
change. And when I want to do an oil change, I'm simply looking up the information according to the unit that I have. I typically know where to find my serial number and I can quickly access the information and I want it sent to me conveniently so that I can do

Oil change, but there's a lot of things that I just don't know how to do, don't want to do, it's not convenient for me, and that's what I want that dealer. And I have to say the dealers I work with are fantastic, but knowing that you can pick up the phone, they can either come to you or you can drop it off and they're gonna do the repair. I mean, this is this is the way it is now, and I think you know that's just the reality going forward, so.

Jamie Hollinger (18:31)
Yeah, yeah, I think you're spot on for sure. Um, so let's talk a little bit about like online sales and data. So what can customers like how can they figure out, or dealers, just whoever, how can they figure out like what's getting in the way of selling more or having more revenue? Like, is there anything specific or any tips or things that you can educate on when it comes to that, like the data that they're getting out of the system?

Kristina Harrington (18:57)
Yeah. Well,

Jamie Hollinger (18:59)
or using your

tool, even if it's integrated with fusion or not, you know.

Kristina Harrington (19:03)
Right, yeah. Well w it as part of our solution, so Equip 360 is the name of our solution. Equip

Jamie Hollinger (19:09)
Yeah, yep.

Kristina Harrington (19:10)
three sixty has an analytics module that comes with every uh e-commerce or self-service portal that that we help our customers with. And with that you're gonna get a lot of data. Um and you know, I always like to say that search data is one of those really important pieces of a data that it's kind of a window into your

customers because what they search for tells you a lot about what they think it they can find on your you know at your website. Um what they end up buying or not buying can tell you some information about either do you have the right amount of availability, do you have the right amount of product information? Is it priced correctly? So you know depending

Jamie Hollinger (19:57)
Mm.

Kristina Harrington (19:57)
on if there was no availability but a lot of people search for it and then therefore they don't buy it might

Be something worth putting into stock, right? So there's a lot of information just related to search patterns and then what happens from search to order. The other thing is that I always like to tell people it's always curious to understand what they're not searching for in your site because

Jamie Hollinger (20:22)
Yeah. Yeah.

Kristina Harrington (20:24)
that's a window into they may not know that you offer it, and what could you do, you know, from a marketing perspective, from email.

You know, notices

Jamie Hollinger (20:33)
Uh uh

Kristina Harrington (20:34)
or from branding perspective, or starting at your website and driving into your storefront, how do you make them aware of something people aren't even looking for? Right? So uh those are kind of windows into the way that people think about products. They may call something. I always like to use this one, um, wheel, tire, spare, right? So I might search for spare. What I'm looking for is a tire, right? The spare.

Jamie Hollinger (21:00)
Yeah, the keywords

Kristina Harrington (21:03)
retired. Right. That's right. But synonyms

Jamie Hollinger (21:03)
are different. Yeah, but they're so similar. Yeah. Yeah.

Kristina Harrington (21:07)
are a thing and and you know the more synonyms you have attached to words, the faster they're going to be able to find products that they might be looking for. So that window into search is is really valuable. And that that's just one of the analytics that come with a website.

Jamie Hollinger (21:24)
So do you find that your customers though struggle with getting the data out and analyzing it? Or are they good at

Like what is their approach with that data once they have it? Do you know? Like do you understand how they're using it and stuff?

Kristina Harrington (21:39)
Yeah, I

and I think this is where it separates some companies from other companies. You

Jamie Hollinger (21:43)
Yeah.

Kristina Harrington (21:44)
know, it's just like so our sites

Jamie Hollinger (21:46)
It's like what their ability

to do is. Yeah.

Kristina Harrington (21:48)
That's right. We have the

they have the ability, but are they doing it? Number one. That's the that's the biggest shortfall is there are too many companies that just don't think about their data as an asset and understand it and value it in that way. So so if you set them aside, the ones that do really well are the ones that that take their analytics and they utilize that information and they just incrementally improve over time.

You know, I always find that I speak with a lot of companies that just don't think that their data is ready. And the reality is your data will never be ready if you don't have a project that helps you get the data ready, right? So sometimes

Jamie Hollinger (22:33)
Mm-hmm.

Kristina Harrington (22:34)
just having a project like this can get you down that path. But breaking it into the 20% of the products that make up 80% of your revenue or 80% of your orders or your terms.

Inventory. If you start there and you make that product information really easy to understand, easy to understand fitment, and you know, you have your pricing, your availability correct, you're gonna get most of it completed for launch. And then you just start iteratively improving what's next. And the website will help you define what's next as well. So will your customers and their behavior, but also.

the things that they will tell you. So there are so many ways to get started and have success and then incrementally improve to get to the next right thing for your business. So

Jamie Hollinger (23:31)
Yeah, that's great. So do you um also have do you guys have AI integrated at all? Or do you have like an internal AI or do you are you able to connect AI? I guess I'm where I'm going with that is like data governance and data cleanup and stuff that's so important. You know, we've been using some AI tools just to analyze it and to tell us w maybe what's missing or maybe what's wrong, you know, like it's taking us to a whole new level that then you can use to clean up and to make, you know, your data

Cleaner. So do you guys offer that or have that as well?

Kristina Harrington (24:03)
Yes, actually um we're rolling out for the first time part spot at the Karmak conference, which is equipp

Jamie Hollinger (24:11)
okay.

Kristina Harrington (24:11)
spot, excuse me, EquipSpot Um and what it is is a single uh

Jamie Hollinger (24:14)
Okay. I'm glad that you had an answer. If you would have said no, I would have said, Okay, let's redo that part. So 'cause this was not planned. But yes, please tell me about it. 'Cause

I'm actually I'm very curious. Yeah.

Kristina Harrington (24:27)
Yeah, yeah.

Well and I should back up. So there's we're already using AI within Equip360 right? We have an AI chat assistant that we utilize.

Jamie Hollinger (24:36)
nice.

Kristina Harrington (24:37)
We also have AI that searches across documents, so dealers can load lots of documentation and somebody can search by something and then uh documentation will come up associated with the terms in which they're searching and there'll be a summary, all of that's utilizing AI. But we've also gone

On to developing another product that really assists.

Dealers with that problem of I don't think my data is ready, I'm not sure my data is ready. So EquipSpot is designed to be a single point of truth for all data. So the reality is as dealers, as suppliers, they have lots of information, right? They have the ERP data or the DMS data, right? They have PDF PDFs and documentation and portal access from all the different suppliers that they represent. They have

Worksheets and bills of materials and other information that they have just that different people utilize. Well, what EquipSpot is designed to do is ingest all of that different information. And it's an internal facing tool, so this isn't something you would give your customers, but your product support team can then ask questions of all the data that's ingested. So that's one piece. And what it will do is it will answer according to the data.

data

that it it has

Jamie Hollinger (26:03)
Uh-huh.

Kristina Harrington (26:04)
ingested and it will give uh sources for where the answer came from so that that internal person can go look at the source to make sure that they're they're

Jamie Hollinger (26:13)
Validate it.

Kristina Harrington (26:14)
validating and doing that so that's that human in the loop thing but

Jamie Hollinger (26:18)
Yeah.

Kristina Harrington (26:19)
secondarily what Equip Spot is is it's a product readiness so data think about data analysis analysis and readiness and what we're what we've done is we've built agents

Based on all of our years and history and product support that are going to look across product descriptions, categories, duplicate parts, supersession, uh bills of material information, and it's going to pull information out and show you where you have challenges. And that readiness piece is really there to help you quickly identify hey, you haven't categorized these products. And if you were going to move into an e-commerce

Environment, you might want to categorize these things. So it's it's meant to be helpful in that journey and utilize AI and agents and our expertise in all the things that we've learned and the way that we've been helping companies over the years and put that right into an AI solution. So we're really excited

Jamie Hollinger (27:22)
Wow.

Kristina Harrington (27:22)
to roll that out, and then the goal would be: once you feel your data is ready, now you would be able to utilize an e-commerce and digital you know.

Know solution whether it's Equip 360 or somebody else's, the data is yours, it's your information to utilize.

Jamie Hollinger (27:40)
Yeah, that's great

because, you know, when you ask AI questions or you have it sending you, you know, information, everyone wants to assume it's correct, but if you're it's going off the data. So if the data's

Kristina Harrington (27:50)
Yeah.

Jamie Hollinger (27:50)
not correct or if it's dirty, it's not you might think it's giving you the right info, but it's not. So yeah.

Kristina Harrington (27:56)
That's right. Yeah.

And I think, you know, for so long

product support people and we talked a little bit about this right the generational shift things are changing I I I've been told that we're in this peak sixty five so from twenty twenty four to twenty twenty seven so we're kind of right in in it right now in twenty twenty six it's the largest number of workers are reaching sixty five that retirement age right and um as as they do that it's 11,000 people per day

who are reaching retirement and that's having an effect across our industry and if you think about that that's where a lot of our knowledge workers are today though those are the people I've learned from over my career they're the people that have part numbers up at the top of their head they know how that's right they can rattle things off

Jamie Hollinger (28:47)
do with their eyes closed. Yeah. Yeah.

Kristina Harrington (28:50)
they've been there so long but only eight percent of organizations are actually capturing information from those people so

So what we need to do is we need to capture that information somewhere. So as they do exit and go on to their next part of life, we're not missing out on the information that they know. So this is all part of us trying to assist in that area as well.

Jamie Hollinger (29:18)
So when they retire or they're exiting, w how are you gathering the data from them? Or not the data, but like

Kristina Harrington (29:23)
Well it it comes down to

Jamie Hollinger (29:25)
the history and the knowledge. Like are you using the AI tools?

Kristina Harrington (29:29)
Well, it it's meant to be a place to ingest whatever information they do have, right? So they might have been working off of very specific things that they've had at their desk or in in you know in their computers or their it's a place where they can put it, where it doesn't have to be formatted to some special thing. It doesn't have to be in the ERP. Yeah, just

Jamie Hollinger (29:48)
It's a dump of stuff. Mm-hmm.

Kristina Harrington (29:51)
give us what you have, any format, any file. And we're also prompting these companies we work with to I

Identify who those people are and ask them. Because that's what I think is being missed, right? The reason why only 8% are capturing is because nobody's put a process in place to ask and request to get that information. So we can just be a small piece of that, right? There's training, there are other things that need to be done, but if we can help in one small way, then then we're going to utilize AI to do that.

Jamie Hollinger (30:26)
Yeah, yeah. I mean, we have multiple employees here that have been here for 30 years. You know, they

Kristina Harrington (30:30)
Yeah.

Jamie Hollinger (30:31)
have it. They're our go-to people. And, you know, when they decide to retire, yeah, like, hey, hit the record button. Just start talking, you know, like

Kristina Harrington (30:40)
That's right.

Jamie Hollinger (30:41)
tell tell us everything so we can save it and utilize it and use it in the future, you know, because now we have the tools. We never had that before. So yeah, which is pretty exciting. Um,

Kristina Harrington (30:48)
That's right. Yeah. Yeah.

Jamie Hollinger (30:51)
Okay, so Kris, can you tell us or tell our audience too? Just talk a little bit about um the story of how Karmak and GenAlpha how we came together and how you guys became a partner of ours and what what you've benefited from already or what you've seen with the partnership.

Kristina Harrington (31:06)
Yeah, well, um

Obviously a great question and and certainly what brought us here today. Um

Jamie Hollinger (31:12)
Yeah.

Kristina Harrington (31:13)
so we've we've been part of the industry. We had attended, you know, HDAW in January. We are part of CVSN and we saw the guys at CVSN, but I think more importantly, we started talking to dealers uh in the industry and they were mentioning that their DMS system is Karmak. So the more and

Jamie Hollinger (31:33)
Mm-hmm.

Kristina Harrington (31:34)
more we heard people reference Karmak as their solution, we thought

maybe we should get to know the the folks over at Karmak. And uh that's really what led to us partnering. So we partnered

Jamie Hollinger (31:46)
Yeah.

Kristina Harrington (31:47)
in May of 2024 and

Jamie Hollinger (31:50)
Yeah, I'll say I think it's been a couple of years. Mm-hmm.

Kristina Harrington (31:52)
Yeah,

and we went to our first conference that October. So we started to meet more of the the dealers and then we had conversations and then we closed the common customer and then we fully uh integrated with your solution and we became a certified partner in March of 2026. So that's kind of been um the process and I have to say

Jamie Hollinger (32:17)
huh.

Kristina Harrington (32:17)
it's been a really great process. uh especially uh I can say it from

our side right you guys have been great

Jamie Hollinger (32:24)
Yeah.

Kristina Harrington (32:24)
uh collaborators you um you're you're always looking to us when you guys realize that there's somebody that could utilize our services I know you're not just giving the GenAlpha name and Equip360 but you're offering others and you know like we talked about you're really the operation system and we are that customer experience system so what's nice is we're not competing in any way.

you know we're we're collaborating in a positive way to give dealers more options when they're trying to sell their their goods and support the the equipment or the vehicles that they that they sell. So um that's really what brought us together. I would say that um you know as a certified partner it's it's a much better experience because now we know we're fully integrated. We went through

Jamie Hollinger (33:17)
Yeah. Yeah.

Kristina Harrington (33:19)
the process of integrating we know our solutions.

um work well together and any next customer that's gonna do business with us is just gonna benefit from that work that we and effort that we've already put into it. So all of that's been fantastic.

Jamie Hollinger (33:35)
that's great to hear. Yeah. Yeah. I mean it's like mutual, you know, it's like a friendship. It's a partnership, right? Like we help

Kristina Harrington (33:40)
That's right.

Jamie Hollinger (33:41)
you guys, you help us. And then ultimately the customers are in a better spot because of the integration and the partnership. So um that's

Kristina Harrington (33:48)
That's right.

Jamie Hollinger (33:48)
wonderful. Um, okay, so before we end, I always do a rapid well, I shouldn't say always. It just started like two episodes ago, but we do a rapid sips round. So I'm gonna

Kristina Harrington (33:59)
Sure.

Jamie Hollinger (34:00)
ask you some questions and you just answer it off the fly. You don't know what they are.

Kristina Harrington (34:04)
Okay.

Jamie Hollinger (34:04)
Actually,

I don't even know what they are. Layne just sent them to me. So I'm gonna read them. Um

Kristina Harrington (34:06)
Ha ha ha.

Jamie Hollinger (34:09)
and you're going to answer. And you can just we d we don't have to take super long, but just kind of go off the cuff. So you wanna do it?

Kristina Harrington (34:14)
Yeah, you got it. Let's do it.

Jamie Hollinger (34:16)
Okay, I'm reading these for the first time as well. So let's see what we got. So what is more satisfying? Solving a tough problem or spotting an opportunity before anyone else?

Kristina Harrington (34:27)
Ooh, solving a tough problem. I think, you know, if you solve a tough problem, it usually means you help somebody. So I just get a lot of satisfaction from that.

Jamie Hollinger (34:37)
Love it. Okay, what's one thing you still prefer doing the old fashioned way? Kinda goes back to our, you know, generational conversation.

Kristina Harrington (34:45)
Yes it does. What do I like to

I like to pick up the phone. Um I'm not a big text message. Actually I don't have Snapchat.

Jamie Hollinger (34:49)
Hmm. You're not on Snapchat? No.

Kristina Harrington (34:54)
I you know, I I really like if I'm thinking about somebody, I wanna pick up the phone and have a conversation. That's uh and yes, is it convenient like if I'm going to meet somebody for dinner and I wanna tell them that I'm five minutes away or whatever, like

Yes, I use text and things like that. But it's it's those I don't typically say I'm thinking about you in a text. I pick up the phone and have a conversation. Yeah.

Jamie Hollinger (35:16)
For sure. And sometimes it's hard to read text, right? And messages.

Like someone could be super busy and they say, okay. And you're like, Are they mad? What's what's going on here? Do they not like my response? Yeah, so I I agree. I do too. Yes. Do you still have a paper? Go ahead.

Kristina Harrington (35:27)
Yeah. I still take notes too, so you know I'm very guilty. I I guess the old fashioned way is you know, there are a lot of people that uh

they they take their notes and everything on, you know, digitally and I'm not that person. I find that I recall it better if I have it written down.

Jamie Hollinger (35:45)
Yeah,

I actually have one of those um e tablets where I take notes and then it transfers it to a document for you because I'm the same way I like to write down, but I still write on paper. One more quick

Kristina Harrington (35:54)
Yeah.

Jamie Hollinger (35:54)
question. Do you have a calendar, a paper calendar at home?

Kristina Harrington (35:57)
I I do have both the digital and I have the paper on the wall the Yes. Yeah. uh

Jamie Hollinger (35:59)
uh Yeah, it's get with the times, right? But I like to I like to see it for sure. Um

okay, if you could instantly master one skill, what would it be?

That's tough. It's like

Kristina Harrington (36:16)
Man.

Jamie Hollinger (36:16)
having a superpower.

Kristina Harrington (36:17)
Yeah. Well, you know, I love

Jamie Hollinger (36:20)
Skill.

Kristina Harrington (36:20)
sports. I don't think I ever really closed that when I said I went to the Olympics. Um, I I really love sports. So if I had a superpower, I would be a women's basketball player in the WNBA and have uh

Jamie Hollinger (36:33)
I love it.

Kristina Harrington (36:34)
so sorry. Maybe I wouldn't be doing Parts support or That would have come a lot later, but I I I'd be on

Jamie Hollinger (36:39)
Right. Or at all. Maybe not at all. Maybe that's all you would have done.

Kristina Harrington (36:44)
I I'm kinda short, so when when you get to meet me Yeah. uh

Jamie Hollinger (36:46)
I wondered that. Like 'cause I've not met well, I've seen you, but I can't remember your height. But yeah, you gotta be pretty tall to be in the NBA,

but that's great.

okay, let's do two more. So what is a small thing that can instantly improve your day?

Kristina Harrington (37:01)
Oh one small thing. I mean really a smile. Uh I love when people smile at me. I I smile a lot too. And I

Jamie Hollinger (37:09)
I smile a lot. I la I giggle a lot. Mm-hmm.

Kristina Harrington (37:13)
often wonder why more people don't smile. I think a smile is contagious. It it definitely

Jamie Hollinger (37:18)
I agree.

Kristina Harrington (37:20)
lifts me up, so it's a smile.

Jamie Hollinger (37:23)
That's awesome. okay, last one. What is one word? Ooh, this is good. What what's one word your team would use to describe you? One word, that's tough, Layne.

Kristina Harrington (37:40)
Detailed. Detail uh

Jamie Hollinger (37:40)
I have a word. I have a word for you and I've only met you a couple of times.

Kristina Harrington (37:44)
Alright, you tell me the word. Oh yeah. Well thank you. I think they would agree with that part. Yes. Yeah. Yeah. I said detailed. Um so

Jamie Hollinger (37:46)
I was gonna say genuine. You seem like you're very genuine. Yes. Yeah. And what word did you say? Oh, good. That's pretty pretty crucial, right? Especially being

in operations or history of operations. That's detail, detail, detail.

Kristina Harrington (38:04)
Yeah. They're th

they're always trying to set my expectations when they don't have all the details like now just so you know, we we're only this far and we only have this much information, but we wanted to tell you now, right? So it's like okay.

Jamie Hollinger (38:16)
And then you have a million questions, right? Like yeah.

So the other s Salesforce admin and I, we sometimes, yeah, we'll have meetings with people and it's just like question, question, question. 'Cause that's the way to get the details typically is you gotta ask all the right questions and stuff. So um

Kristina Harrington (38:31)
That's right.

Jamie Hollinger (38:32)
awesome. Well, thank you so much. this has been amazing. I really love I so I think I told you this the other day, but I don't ever get to talk to customers or partners outside of my current day to day job. So this has just been

Wonderful. I feel like I could ask you a million other things, but unfortunately we're out of time.

Okay, so we the last question. Um, we always like to end with a good takeaway for the audience. So, like what is one thing a dealer can learn from its customers um that would improve the parts buying experience?

Kristina Harrington (39:02)
Yeah. So my advice there would be ask your customers to show you the sites and the companies that they like doing business with. And then ask them why. Like don't just

Ask the question, ask them to show you, like see how they navigate, where they go, and then ask them to look something up in front of you. And if if for some

Jamie Hollinger (39:29)
Love

Kristina Harrington (39:30)
reason going to a customer is challenging for you to get this information, but and customers love to do this, they will show you and they will tell you, go to your purchasing team.

Because your purchasing team is using a lot of sites to buy products for your business as well, and they'll show you where they go and what they do and how they do it. And you're gonna learn just a ton of information, little nuggets of what you can do better to make it easier for customers to do business with you. And then go try to make a change. That's really where it comes from. Learn from what other people already like doing, where they like to go, how they like.

to shop how they search just look at all of that and ask questions and you know too many people don't ask that that that's what I

Jamie Hollinger (40:19)
Yeah.

Kristina Harrington (40:19)
always encourage we're we're not asking our customers enough to show us what they really like so that we know how to improve. We we s too many times we focus on us and our customers don't want to tell us bad things about us but they will show you what they like and why they like it so that that's important.

Jamie Hollinger (40:39)
Or what they're doing

today, like you said. Jump on a call, do a screen share, have send you a recording.

Kristina Harrington (40:41)
Yep. You got it.

Jamie Hollinger (40:45)
There's so many ways to share information. You just have to ask to your point. Yeah.

Kristina Harrington (40:47)
You got it. That's right.

Jamie Hollinger (40:50)
Yeah. That's great. Well, Kris, thank you so much for your time today. Um, it's been fun talking to you. You're our first, like I said, external um person on here. So it's been wonderful. I've learned a lot already. Getting me from away from just behind the computers and in front of people has been great. So,

You've been wonderful. So thank you so much. and to our audience,

Kristina Harrington (41:09)
Yeah. Thank you.

Jamie Hollinger (41:11)
thank you so much for listening. Whether you're on the road, at home, at work, somewhere in between your child's sporting event. Hopefully not. Hopefully you're paying attention

Kristina Harrington (41:19)
Ha ha ha.

Jamie Hollinger (41:21)
to that. But um, we appreciate you listening in and we hope that you'll join us for the next episode. Always grab your favorite drink, never let your cup run empty. And we'll see you next time. Cheers. Cheers.

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